ACYLogix — Brand Guidelines 2026

Brand Guidelines
Volume One — 2026

The ACY Group

Brand book.

A practical reference for everyone who designs, writes, builds or speaks for the ACY Group.

Issued

April 2026

Maintained by

ACY Group Brand & Design

Audience

Internal & partner use

Pages

32 · A4 portrait

Forewordii

Foreword

Why a brand book matters now.

Since 2011, ACY has evolved from a retail trading broker into a global financial technology group operating across multiple regulated entities, technology businesses and institutional divisions. Today, the ACYLogix ecosystem supports clients from more than 150 countries worldwide across CFDs on Forex, Indices, Commodities, Gold, ETFs and Shares.

As the business has expanded across multiple regions, languages and cultures, one thing has remained constant: the ACY brand. Whether a client in Australia visits our website, a trader in Dubai joins our platform, or a partner in Colombia receives a presentation deck, the experience should feel consistently ACY. Different audiences and different markets, but the same standards, professionalism and identity.

This guideline exists because consistency builds trust, and trust underpins every global financial brand. It is built around two core principles: Foundation, covering brand identity, logo usage, colours, typography and communication standards; and Application, allowing regional teams flexibility to adapt campaigns and content for local markets while remaining aligned globally.

This document is a living framework shaped through collaboration across our international teams as ACY continues to grow globally.

Two layers.
Foundation is global. Application is regional. Both need to stay coherent — that's the job of every person reading this book.

Living document.
v1.0 is a starting point. Expect quarterly revisions. Always check you're working from the latest version.

ACYLogix · Brand Guidelines · 2026 Foreword

Contentsiii

Contents

Table of contents.

Foundation

01Brand Storyp. 04

02Mission · Vision · Valuesp. 05

03Brand Architecturep. 06

Identity

04Master Markp. 07

05Group Logos · Consumerp. 08

06Group Logos · Technologyp. 09

07Construction & Clear Spacep. 10

08Minimum Sizesp. 11

09Misusep. 12

1015 Years Anniversary Markp. 13

Color

11Primary Colorp. 14

12Blue Scalep. 15

13Extended Palettep. 16

14Usage Ratiosp. 17

Typography

15Noto Sansp. 18

16Type Scalep. 19

17Multilingualp. 20

Voice & Imagery

18Voice & Tonep. 21

19Slogansp. 22

20Photographyp. 23

21Brand Ambassadorp. 24

Applications

22Print Applicationsp. 25

23Social Feed Gridsp. 26

24Thumbnailsp. 27

25Stories & Reelsp. 28

26Merch Mockupsp. 29

27Booth & Eventsp. 30

28Regional Flexibilityp. 31

Sub-brands

29ACY Securitiesp. 32

30ACY Livep. 33

Closing

31Brand Custodiansp. 34

ACYLogix · Brand Guidelines · 2026 Contents

I · Foundation 01 / 04

A reminder, before we begin —

Built in Australia. Trusted everywhere.

15 years · 40+ markets · two divisions · one mark. 2011 — 2026

01 · Brand Story04

01 · Brand Story

Built in Melbourne, Australia.

ACY started in 2011 with one belief: traders deserve technology, pricing and protection that match what institutions get — without giving up the speed of a retail account.

A decade and a half later, that belief has scaled into a multi-license, multi-region group operating in over 40 countries. The platforms have changed. The asset classes have grown — from FX into CFDs, indices, commodities, crypto and structured solutions. The ambition has not.

Today the group operates as two coordinated divisions. ACY Group covers everything client-facing — ACY Securities (regulated retail trading), ACY Capital, ACY Wealth, ACY Advisory, ACY Partners, ACY Connect, plus ACY Live for events and community activations. Zerologix, our technology division, builds the platforms underneath: Finlogix for market data, IntelLogix for the trading engine, LogixPanel for CRM and KYC.

Both divisions sit under ACYLogix Pty Ltd — the legal parent, and the master expression this book is anchored on. Every brand in either tree shares the same colour, type and voice rules. The principles in this book apply to all of them.

15

Years

Continuous operation since 2011 across multiple market cycles.

40+

Countries

Active client and partner presence across six continents.

6

Brands

A coordinated group architecture under one master expression.

10+

Languages

Native-grade communication, not translation overlays.

ACYLogix · Brand Guidelines · 2026 01 · Brand Story

02 · Mission, Vision, Values05

02 — Mission · Vision · Values

What we stand for.

Mission

Provide accessible trading technology, competitive pricing and professional trading infrastructure for traders at every stage of their journey.

From those getting started in the markets to experienced traders, partners and professional fund managers, ACY is focused on delivering reliable platforms, market access and tools that support long-term growth and performance.

Vision

Build one of the most trusted global trading and financial technology ecosystems.

A business recognised for its technology, operational standards, client experience and commitment to supporting traders, partners and institutions across global financial markets.

Values · The five non-negotiables

01

Trust.

Everything we build starts with trust. From clients and partners to regulators and teams, long-term relationships matter more than short-term wins.

02

Execution.

In trading, technology and client service, execution matters. Fast responses, reliable systems and consistent follow-through build trust.

03

Innovation.

We continuously improve the systems, technology and processes behind the client experience. Good businesses adapt. Great businesses evolve.

04

Ownership.

If we build it, support it or deliver it, we take responsibility for the outcome. Details matter at every level of the business.

05

Growth.

We invest in technology, people and infrastructure that create long-term value. As our clients, partners and global ecosystem grow, we continue building a stronger, more scalable financial technology business.

ACYLogix · Brand Guidelines · 2026 02 · Mission · Vision · Values

03 · Brand Architecture06

03 · Brand Architecture

One ecosystem. Multiple specialised businesses.

ACYLogix Pty Ltd operates as the parent company overseeing a diversified ecosystem of financial services, trading technology and infrastructure businesses. Through its two core divisions, ACY Group and Zerologix, the group delivers retail trading, institutional services, partnerships, advisory solutions and proprietary technology infrastructure supporting clients globally.

Legal parent · Tech master mark

ACYLogix Pty Ltd

100% Ownership

Financial Services Division

ACY Capital Group Pty Ltd

Technology & Infrastructure Division

Zerologix Pty Ltd

Global Financial Services Brands

South Africa

Technology Platforms & Infrastructure

Market data
& widgets

Trading platform
backend

CRM, KYC,
client portal

Legal subsidiaries

Zerologix Technology Co., Ltd.
Taiwan · Reg 93788806 Logixel Pty Ltd
ACN 639 802 378

One rule.Each business within the ACYLogix ecosystem operates with its own distinct market identity while remaining aligned under a unified global brand framework. Across all client-facing communications, clarity and consistency take priority, with one primary brand represented at a time.

ACYLogix · Brand Guidelines · 2026 03 · Brand Architecture

Section · Two of seven ACYLogix · 2026

II

— BRAND IDENTITY

Brand Identity & Logo System

Contents

04 — Primary Logo07

05 — Financial Services Logos08

06 — Technology Division Logos09

07 — Logo Spacing & Clear Space10

08 — Minimum Logo Sizes11

09 — Misuse12

10 — Incorrect Logo Usage13

04 · Master Mark07

04 — Master Mark

ACYLogix Primary Logo

Primary horizontal logo format

Specification

Primary Logo	ACYLogix · custom geometric
Primary colour	`#1F2BD3` · ACY Blue 400
Reverse Logo Usage	White on ACY Blue 800 or black
Mono	100% black or 100% white only
File formats	SVG, PDF, PNG @2x
Official Source Files	`Available via ACYLogix Brand Asset Library`

The ACYLogix logo is built using a custom geometric structure designed to reflect clarity, movement and modern financial technology infrastructure. To maintain consistency across all global applications, the logo should never be redrawn, modified or recreated. Always use approved master artwork files supplied by the brand team.

Variations

ColourReverseMonoMono · reverse

ACYLogix · Brand Guidelines · 2026 04 · Master Mark

05 · Group Logos · Consumer08

05 · Group Logos · Financial Services Brands

Financial Services Brands Within ACY Group

Each ACY Group business operates with its own market positioning while remaining aligned to a unified global brand system. Consistent logo structure, typography and visual standards help maintain clarity and recognition across all regions and business divisions.

MASTER BRAND

Retail · AFSL 403863

Capital · AFSL 474738

Wealth · ACN 658 500 111

Advisory · ABN 22 647 604 617

Partners · IB & institutional

Connect · ABN 73 659 401 233

Live · Events & social

Securities SA · FSP 51008

Pairing rule. Brand Application Principle Each ACY Group business should be represented independently within client-facing communications. Where multiple businesses or services are referenced together, the relationship should be communicated through messaging and layout structure rather than combining multiple logos into a single lockup.

ACYLogix · Brand Guidelines · 2026 05 · Group Logos · Consumer

06 · Group Logos · Technology09

06 · Group Logos · Technology

Technology brands built for infrastructure and scale.

Zerologix operates as the technology and infrastructure division within the ACYLogix ecosystem, supporting trading operations, market data, CRM, KYC, platform infrastructure and institutional connectivity. Its products and platforms are designed for technology, operations and B2B environments, requiring a distinct visual identity system while remaining aligned to the broader ACYLogix brand framework.

Master · Technology division

Product · Market Data & Widgets

Product · TRADING PLATFORM INFRASTRUCTURE

Product · CRM, KYC & CLIENT MANAGEMENT

Brand Roles & Applications

Brand	What it is	Audience	Key Applications
Zerologix	Technology division. Holding identity for all internal & B2B platforms.	Engineering, partners, regulators	Corporate site, partner agreements, recruiting
Finlogix	Market data, charting tools and embeddable financial widgets for brokers, publishers and fintech partners.	Brokers, fintech partners, media	finlogix.com, integration docs, client widgets
IntelLogix	Trading infrastructure powering execution, matching and risk systems across ACY trading environments.	Internal product, traders	demo.acylogixtrader.com, internal dashboards
LogixPanel	Group-wide CRM and KYC infrastructure supporting onboarding, client management, deposits, reporting and operational workflows.	Internal ops, support, compliance	Internal admin, client portal back-end

Don't co-lock with consumer brands. Technology marks (especially Zerologix purple) clash visually with ACY blue. If a consumer surface needs to credit a tech component (e.g. "Powered by IntelLogix"), use plain text, not a paired logo.

ACYLogix · Brand Guidelines · 2026 06 · Group Logos · Technology

06 · Construction09

06 · Construction & Clear Space

Give the mark room to breathe.

Clear space is defined by the height of the cap "A" — we call it x. Maintain a margin of 1x on every side. Twice that is even better.

1x

Clear-space zone Logo bounding box

The unit

A

x

Cap-A height of the wordmark.

Quick reference

Use the cap-A height as your unit
1x minimum on all four sides
2x on covers, billboards, splash screens
Never let UI chrome enter the zone

Crowding — what to avoid

✓ Correct · 1x clear

✕ Crowded by copy

Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod tempor.

✕ Edge-bleed

ACYLogix · Brand Guidelines · 2026 06 · Construction & Clear Space

07 · Minimum Sizes10

07 · Minimum Sizes

Legible at every scale.

Below the minimum, the wordmark loses legibility — and trust. Use these floors as hard limits.

Digital
Min. 120 px wide

Print
Min. 25 mm wide

Favicon / App Icon
Use the "A" mark only — see icon kit

Surface	Recommended	Minimum	Notes
Desktop nav (header)	180 px	120 px	Maintain 32 px clear space below.
Mobile app splash	240 px	160 px	Center on safe area, 2x clear space.
Letterhead / DL envelope	40 mm	25 mm	Top-left, 15 mm from edge.
Brochure cover (A4 / A5)	50 mm	30 mm	Always with anniversary lockup if applicable.
Booth / signage	1.2 m	0.6 m	Scale to viewing distance.
Social avatar	500 × 500 px	180 × 180 px	Use "A" monogram, not full wordmark.

ACYLogix · Brand Guidelines · 2026 07 · Minimum Sizes

08 · Misuse11

08 · Misuse

Don't.

The examples below show incorrect logo applications that weaken brand consistency and visual clarity. Always use approved master artwork files and follow the ACYLogix Global Corporate Brand Standards.

✕ Don't

Don't place the color logo on the same color background.

✕ Don't

Don't rotate, tilt or skew the wordmark.

✕ Don't

Don't stretch or compress the proportions.

✕ Don't

Don't recolor the mark with off-brand hues.

✕ Don't

Don't place the mark over busy or low-contrast imagery.

✕ Don't

Don't add drop shadows, glows, embossing or 3D effects.

✕ Don't

Don't reduce opacity below 100%.

✕ Don't

+ Partner

Don't co-lock with partner marks. Use a clear divider with breathing room.

✕ Don't

Don't place over off-brand gradients or saturated backgrounds.

Reporting misuse. If you find ACY marks misused — by partners, IBs, affiliates or third-party sites — flag acy-brands@acy.com. We'll handle the takedown.

ACYLogix · Brand Guidelines · 2026 08 · Misuse

09 · Anniversary Mark12

09 — Anniversary Mark

Mark the moment,
not the brand.

15

Color · on light 15years_logo-Color.svg

Mono · on dark 15years_logo-B&W.svg

Use it for

Anniversary campaign banners and landing pages
Press kits, investor decks, partner outreach during 2026
Booth backdrops and event signage during anniversary year
Hero placements where you'd otherwise use the master mark

Don't use it for

Product UI (apps, web platform, dashboards)
Legal documents, regulatory disclosures, statements
Sub-brand lockups (Securities, Partners etc. retain their own mark)
Ongoing campaigns after the anniversary window closes

Sunset
31 Dec 2026

The 15 Years mark retires from active use on 31 December 2026. After that it returns to the archive and may only appear in historical contexts.

ACYLogix · Brand Guidelines · 2026 09 · 15 Years Anniversary

10 · Primary Color13

10 — Primary Colour

One colour
carries the brand.

ACY Blue 400
Brand anchor
Hex · Pantone · CMYK

ACY Blue 400

#1F2B
D3.

The single source of brand recognition. Carries the wordmark, drives every primary CTA, signals "this is ACY" before any other signal arrives.

Reproduction

RGB	31, 43, 211
CMYK	85, 80, 0, 17
HSL	235°, 75%, 47%
Pantone	2728 C
RAL	RAL 5002 (closest)

WCAG Contrast

On white	AA · 7.1
On Blue 50	AA · 6.5
White on Blue 400	AA · 7.1

Use it for

The wordmark in colour contexts
Primary buttons and links
Active state in product UI
Hero accents and focal moments

Avoid it for

Long-form body text (use Gray 800)
Full-saturation page backgrounds
Non-interactive UI surfaces
Stacking next to red/green P&L data

ACYLogix · Brand Guidelines · 2026 10 · Primary Color

11 · Blue Scale14

11 · Color · Blue Scale

12 weights of one idea.

The full ACY Blue scale gives the brand an entire system without ever leaving its hue. Use weights 50–100 for surfaces, 200–400 for accents, 500–800 for type and depth.

AB800

#050965

AB700

#090F7A

AB600

#0F1697

AB500

#1620B5

AB400 ★

#1F2BD3

AB300

#525DE4

AB200

#7680F1

AB100

#A5ACFA

AB75

#D1D5FC

AB50

#EDEFFF

AB25

#F1F3FF

AB10

#F4F5FF

Surfaces

Weights 10–75 for backgrounds, cards, banners and tinted UI surfaces. They never compete with content.

Accents

Weights 100–400 for primary actions, focus rings, charts and tagged content. 400 is the brand anchor.

Depth & Type

Weights 500–800 for headings on light surfaces, navigation backgrounds and dark-mode chrome.

ACYLogix · Brand Guidelines · 2026 11 · Blue Scale

12 · Extended Palette15

12 · Color · Extended Palette

Functional, not decorative.

Accent colours are used to communicate market movement, alerts and trading conditions across the ACYLogix ecosystem. Use them consistently and with discipline so a green still means “up” wherever a client, partner or trader sees it.

Positive · Green

G700

#0E5E2C

G400

#1FA34B

G300

#5FC881

Up-ticks, profits, success states, "approved" badges. Never marketing buttons.

Attention · Orange

O700

#8C4B12

O400

#E08A1F

O300

#F5C77A

Limited offers, warnings, action-required states, regulatory notices.

Negative · Red

R700

#8A1B1B

R400

#D43232

R300

#F08383

Down-ticks, losses, errors, destructive actions. Never use for emphasis.

Neutrals · Gray

Gray 900

#0F1115

Gray 700

#2A2E35

Gray 500

#6F757F

Gray 300

#C5C9D0

Gray 100

#EFF1F4

Gray 50

#F7F8FA

Discipline rule. Extended-palette colors are data colors, not decoration. If you're tempted to use Green 500 as a marketing CTA, you're breaking the system — use Blue 400 instead.

ACYLogix · Brand Guidelines · 2026 12 · Extended Palette

13 · Usage Ratios16

13 · Color · Usage Ratios

60 / 30 / 10.

A simple ratio keeps the brand from going either monochrome-flat or rainbow-loud. Aim for it on every surface.

60% · White / Gray 50

30% · ACY Blue 400

10% · Blue 800 / Black

60% · Surface

Whites and near-whites carry the page. Backgrounds, cards, sheet stock. Lets the brand color do its job.

30% · Brand

ACY Blue 400 — used in concentrated, repeated moments: logo, primary CTA, hero accents.

10% · Anchor

Deep navy and black create depth — sidebars, footers, type, expressive headlines.

When to flex the ratio

Hero / Cover

80 brand · 20 anchor

Brand-led moments. Surface drops to a sliver of accent type.

Editorial / Long-form

75 surface · 20 anchor · 5 brand

Reading is the priority. Brand color used sparingly, for emphasis only.

Promotional

40 surface · 50 brand · 10 anchor

Short attention windows — banners, paid social, ads. Brand color carries.

ACYLogix · Brand Guidelines · 2026 13 · Usage Ratios

III · Color 04 / 04

This. Exactly this.

#1F2BD3.

ACY Blue 400. The single colour that, more than any other element, identifies the group as the group. Use it boldly, but reserve it.

RGB 31, 43, 211 · CMYK 85, 80, 0, 17 · HSL 235°, 75%, 47% · Pantone 2728 C 14 / 32

Section · Four of seven ACYLogix · 2026

IV

— Typography

One typeface family. Consistency across every market, platform and region.

Contents

15 — Noto Sans18

16 — Type Scale19

17 — Multilingual20

14 · Noto Sans17

14 · Typography

Noto Sans. Everything, everywhere.

Supporting clients, partners and teams across 150+ countries requires a type system built for global consistency. Noto Sans was selected for its multilingual support and scalable design, helping ACYLogix maintain a consistent identity across websites, platforms and communications, whether it’s an Arabic webinar banner, Spanish landing page or English investor presentation.

Aa

Light · 300Regular · 400Medium · 500SemiBold · 600Bold · 700ExtraBold · 800Black · 900

Why Noto

Designed for global text. Identical x-heights, weights and metrics across Latin, CJK, Arabic, Devanagari, Hebrew, Cyrillic, Thai and 100+ more scripts. No "translation feels off" tax.

Default stack

font-family: "Noto Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, sans-serif;

System fallbacks ensure type still loads on weak networks.

Display accent

For magazine-style hero typography we pair with Noto Serif Display — used sparingly, only in this brand book and high-craft editorial moments.

One exception. Trading platform numerics (price ladders, P&L, charts) use JetBrains Mono for tabular alignment. Everything else is Noto.

ACYLogix · Brand Guidelines · 2026 14 · Typography

15 · Type Scale18

15 · Type Scale

A consistent typography system across every platform.

The ACYLogix typography system is designed to maintain consistency across digital, print and presentation environments. Always use approved heading and text styles across global communications.

H0Display · 84/92

Markets move fast.

Weight 300
Tracking -3%
Use Hero, cover

H156/60

Built in Sydney.

Weight 400
Tracking -2%
Use Section opener

H234/40

Trade with confidence.

Weight 700
Tracking -1.5%
Use Page heading

H322/28

Why traders choose ACY.

Weight 600
Tracking -1%
Use Subhead

H416/22

Premium liquidity, always.

Weight 600
Tracking -0.5%
Use Card title

Body 114/22

Trading involves risk. Past performance does not guarantee future results. Read the PDS before you act on any of this.

Weight 400
Tracking 0
Use Default reading

Caption11/16

Image caption · Source attribution · Disclosure footnote.

Weight 400
Color Gray 500
Use Footers, captions

Eyebrow10/14

SECTION OPENER

Weight 600
Tracking +22%
Use Section labels

ACYLogix · Brand Guidelines · 2026 15 · Type Scale

16 · Multilingual19

16 — Typography · Multilingual

One voice, every script.

Noto's family extends across writing systems with matched metrics. Below — the same headline rendered in eight scripts, all set in their native Noto Sans variant.

EnglishNoto Sans · Latin

Trade with confidence.

01 / 08

繁體中文Noto Sans TC · CJK

自信地交易。

02 / 08

简体中文Noto Sans SC · CJK

自信地交易。

03 / 08

日本語Noto Sans JP · CJK

自信を持って取引する。

04 / 08

한국어Noto Sans KR · CJK

자신 있게 거래하세요.

05 / 08

العربيةNoto Sans Arabic · RTL

تداول بثقة.

06 / 08

हिन्दीNoto Sans Devanagari

आत्मविश्वास से व्यापार करें।

07 / 08

EspañolNoto Sans · Latin

Opera con confianza.

08 / 08

RTL discipline. Arabic and Hebrew layouts are mirrored — not just translated. Logo placement, navigation, charts and CTAs all flip. If your design only "looks RTL" in copy, it isn't RTL yet — that's the page that highlights the rule.

ACYLogix · Brand Guidelines · 2026 16 · Multilingual

17 · Voice & Tone20

17 — Voice & Tone

Clear. Precise. Professional.

ACYLogix communications should be clear, factual and easy to understand across all regions and audiences. Avoid exaggerated language and unnecessary complexity. Focus on clarity, precision and information that helps clients, partners and stakeholders make informed decisions.

“

Adjectives don't move markets. Numbers do.

House style · Rule No. 1

Voice attributes

01

Plain.

Sentences a non-trader can parse on first read. No jargon for jargon's sake.

02

Specific.

Numbers, dates, names. "0.0 pips on EUR/USD," not "tight spreads."

03

Honest.

Risk is named. Past performance is named. Disclosures aren't afterthoughts.

04

Confident.

Earned, not performative. State what's true, then move on.

We write

This	Not this
Spreads from 0.0 pips on EUR/USD.	Razor-thin, ultra-tight spreads.
Trading involves risk.	High rewards await.
Average execution: 14 ms.	Lightning-fast trades.
Withdrawals settle in 24 hours.	Get your money back super-fast.
Regulated by ASIC, FSC and VFSC.	Trusted worldwide.

Tone shifts by surface

Surface	Tone	Example
Web · hero	Bold & reassuring	"Built in Sydney. Trusted around the world."
Email onboarding	Helpful & specific	"You're 2 minutes from your first deposit. Here's what to expect."
Social organic	Conversational	"Friday's NFP. Traders, set your alerts — full schedule below."
Legal & risk	Plain, never euphemistic	"You can lose more than your initial deposit. Read the PDS."
Push notification	Short, useful, scannable	"USD/JPY broke 150. Open a limit order from here."

ACYLogix · Brand Guidelines · 2026 17 · Voice & Tone

18 · Slogans21

18 · Slogans

Lines that travel.

A slogan is a portable promise. The lines below are pre-approved across the group. Pick one that fits the surface — don't invent a new one.

Securities · Retail

Every. Trade. Matters.

Retail-trader oriented. Landing pages, paid social, app store creative.

ACYLogix · Parent

One ecosystem. Global markets.

Corporate / investor / regulatory comms. Use only when ACYLogix Pty Ltd speaks directly.

Zerologix · Technology

Technology powering modern trading.

B2B partner decks, engineering content, Finlogix / IntelLogix / LogixPanel pages.

Partners · IB

Helping partners and fund managers scale globally since 2011.

Affiliate & introducing-broker comms. Use sparingly outside that channel.

ACY Live · Events

Creating memorable live experiences.

Concert / sports / community activations. Adapt to the city or moment in copy below.

Anniversary · Campaign

15 years. One brand. Many markets.

Anniversary year only. Pair with the 15 Years lockup. Retires Dec 2026.

Brand Ambassador

"Performance is built on discipline and precision."

Tim Cahill quote — already in production. Always attributed, never paraphrased.

One slogan per surface. Two lines competing for attention is the same as zero. Pick the one that does the most work and let the rest of the page do its job.

ACYLogix · Brand Guidelines · 2026 18 · Slogans

19 · Photography22

19 — Photography

Documentary. Never staged.

Our images show real people in real situations. Available light. Honest expression. Trading is serious work — our photography respects that.

01 · Portrait4 : 5

Trader · context

Available light, eye-level, environmental context (desk, screen reflection). One subject, one focus.

02 · Workspace4 : 5

Screens · detail

Tight crops on screens, hands, charts. No human face — the work itself. Cool blue grade.

03 · Product4 : 5

App · interface

UI on light backgrounds, soft shadows, never floating in fake gradients. Show the product as it really is.

Yes

Available, natural light or single soft key
Real client / employee faces, not stock models
Focused subject, generous negative space for type
Cool, blue-leaning color grade — never neon
Wide aspect ratios that respect the wordmark

No

Generic stock photography of fake "businesspeople"
Stacks of cash, gold bars, Lambos, "wolf" iconography
Heavy filters, vignettes, HDR or over-saturation
Cluttered backgrounds with competing brands
Faces sourced from generative AI without attribution

Localized casting. Each region commissions its own portrait shoots. People should look like the audience that's reading the ad — not a single global archetype.

ACYLogix · Brand Guidelines · 2026 19 · Photography

20 · Brand Ambassador23

20 · Brand Ambassador

Tim Cahill.

Tim joined the ACY family as our Global Brand Ambassador because his story rhymes with ours: discipline, preparation, and decisions made under pressure. Use him with care — he's a person, not a logo.

Global Brand Ambassador

“Trading is about preparation and discipline. ACY’s free webinars and market insights help traders stay ready.”

Tim Cahill · Socceroos Legend · ACY Securities Global Brand Ambassador

Approved usage

Education campaigns (webinars, masterclass series)
Brand films and corporate-level video
ACY Securities-led retail acquisition campaigns
Major event activations (booths, partnership announcements)
Always credited as "Tim Cahill, Socceroos Legend & ACY Securities Global Brand Ambassador"

Off-limits

Quotes attributed to him that he didn't approve
AI-generated likeness, voice clone or deepfake content
Bonus / promo creatives unless legally cleared per region
Crypto, leveraged-token or speculative-product campaigns without separate sign-off
Re-cropping his image to remove the ACY context

Asset path. Approved Tim Cahill assets live in /Brand_ambassador/. Any new shoot must be cleared through Brand & Legal before publication.

ACYLogix · Brand Guidelines · 2026 20 · Brand Ambassador

Section · Six of seven ACYLogix · 2026

VI

— Applications

Where the brand meets the world.

Contents

22 — Print Applications25

23 — Social Feed Grids26

24 — Thumbnails27

25 — Stories & Reels28

26 — Merch Mockups29

27 — Booth & Events30

28 — Regional Flexibility31

21 · Print24

21 · Applications · Print

From business card to A5 brochure.

Print is where we earn brand authority — booths, partner decks, event handouts. Treat the press the way you'd treat the website: high standards, no shortcuts.

Existing Asset

A5 Brochure · IB Programme

Live print file with cut lines included. Source: /Media/A5 Brochure with Cut line.png.

Existing Asset

Bonus Banner · Web Banner

Promotional digital banner (EN). Bilingual variants exist for SC. Use only in approved promo windows.

Production specs

Asset	Stock	Finish	Bleed	Notes
Business card	350gsm Splendorgel	Matte + spot-UV mark	3 mm	Mono back · Blue 800
A5 brochure	170gsm Magno Satin	Soft-touch lamination on cover	3 mm	Saddle-stitch up to 16pp
Letterhead	120gsm Conqueror	Offset, no lamination	—	Mark top-left, 15 mm from edge
Trade-show flyer	250gsm Silk	Matte UV both sides	3 mm	QR code mandatory

ACYLogix · Brand Guidelines · 2026 21 · Print Applications

22 · Social Feed Grids25

22 · Applications · Social Feed Grids

A feed is a brand surface.

Each post stands alone, but six posts together form a grid that's just as visible as a billboard. Plan for both.

Instagram · Default 3-column grid

Market
Brief

Trade with
confidence.

FX Watch

Education

Bonus

Schedule

Webinar

Quote

Recap

Rhythm: brand · content · proof repeating. Avoid two solid-blue tiles next to each other — break with white or imagery.

Post archetypes

01 · Brand

Trade with
confidence.

15 years

02 · Education

3

Things to know before NFP Friday.

03 · Market Brief ▲ +0.42%

USD / JPY

150.42

Support
148.40

04 · Promo · Tier-1

Up to 30%
credit bonus.

T&Cs apply · regional eligibility

CLAIM NOW →

3-week planning rule. Always preview your feed three weeks ahead. If two adjacent rows are visually identical, redesign one before publishing.

ACYLogix · Brand Guidelines · 2026 22 · Social Feed Grids

23 · Thumbnails26

23 · Applications · Thumbnails

Every YouTube thumbnail is a billboard.

Most viewers will only ever see the thumbnail. It carries the brand whether the click happens or not.

Market Brief · 02:14 ▶ USD/JPY breaks 150 — what next?

Tutorial · 06:32 ▶ How to read NFP in 3 minutes.

With Tim Cahill · 04:01 ▶ Discipline beats prediction.

Recap · 03:50 ▶ Friday's market in 60 seconds.

Anatomy

A

Ribbon · top-left

Series tag + duration. White on translucent dark blue. Always present.

B

Play mark · center

48px circle, brand-blue play icon. Optional on shorts.

C

Headline · bottom

Max 6 words. Body 600. Left-aligned. White on Blue 800.

AI imagery exception. AI-generated illustrations are allowed in thumbnails (and only thumbnails) for non-recurring videos, when no real footage exists. Always: (1) flagged in upload notes, (2) avoid real people, (3) don't fake market data screens.

ACYLogix · Brand Guidelines · 2026 23 · Thumbnails

24 · Stories & Reels27

24 · Applications · Stories & Reels

Vertical. Fast. Captions on.

9:16 has its own rules. Hierarchy compresses. Type gets larger. Captions become primary, not accessibility.

9:41● ● ● ●

A

acy.securities· 2h

Story · Hero

Every. Trade. Counts.

Open account →

9:41● ● ● ●

A

acy.securities· 4h

02 · NFP Brief

3 facts

Three facts about NFP every trader should know.

2 / 5Swipe →

9:41● ● ●

T

acy.securities· 1d

Reel · Caption-first

“

The market doesn't reward speed.
It rewards preparation.

T

Tim Cahill
Global Brand Ambassador

♥2.4k ↗Share

9:41● ● ● ● ●

A

acy.securities· just now

Recap · End frame

USD/JPY+0.42%

Friday's market
in 60 seconds.

acyasia-zh.com

Watch full recap →

Type

Body 600 minimum. 32+ pt at 1080-wide. Always set captions even when audio is the carrier.

Safe area

Keep critical type and the wordmark within the central 60% of the frame. Top 14% and bottom 18% are platform UI.

Hooks

First 1.5 seconds carry the click-through. Lead with motion or a number, not a logo. End-frame is where the brand closes.

ACYLogix · Brand Guidelines · 2026 24 · Stories & Reels

25 · Merch Mockups28

25 · Applications · Merch

Merch is a uniform, not a billboard.

A clean wordmark on a quality garment outperforms an oversized logo every time. The audience for ACY merch is people who actually want to wear it.

T-shirt · White

Polo · Blue 800

A

Cap · Embroidered A

Tote · Natural canvas

A

Mug · Glaze black

Notebook · A5 · 240pp

Notebook · A5

Item	Logo placement	Print method	Mark size
T-shirt / Polo	Left chest	Embroidery (preferred) / DTG	80 mm wide
Cap	Front center	Flat embroidery	50 mm wide
Tote	Bottom-right corner	Screen print	90 mm wide
Mug	Side, opposite handle	Pad print, single colour	60 mm wide
Notebook	Front cover, low-center	Foil emboss in Blue 400	40 mm wide

ACYLogix · Brand Guidelines · 2026 25 · Merch Mockups

26 · Booth & Events29

26 · Applications · Booth & Events

A booth has 3 seconds.

From thirty paces, three things have to land: who we are, what we do, and why someone should walk over.

Evolution

Every.
Trade.
Matters.

2011 — 2026

LIVE · EXHIBIT

Every. Trade.
Matters.

Onboarding

Open Account

MT5 · ADVANCED

L2 · LIQUIDITY

1 2 3

1

Back wall

Master mark, slogan, and one supporting visual. No more than 3 elements. White type on Blue 800.

2

Side panels

Brand-color blocks acting as wayfinding. Optional QR code for promo capture.

3

Counter / staff

Where the conversation happens. ACYLogix wordmark only — clear, repeated.

Element	Material	Notes
Back wall	Tension fabric on aluminium frame	3000 × 2400 mm standard. Single piece, no visible seams.
Counter	White lacquered MDF + brand-blue trim	Branded skirt always, never bare-vendor finish.
Hand-outs & lead capture	A5 brochure + iPad on branded stand	Bring 1.5× expected attendance. QR fallback on counter face.

ACYLogix · Brand Guidelines · 2026 26 · Booth & Events

27 · Regional Flexibility30

27 · Regional Flexibility

One spine. Forty-something accents.

Cultures and consumers genuinely differ across our markets. So this book sets the spine — and lets each region put its own voice on top, within clear limits.

Globally fixed (do not change)

The wordmark, in any of its approved variations
ACY Blue 400 as primary; full color scale and palette
Noto Sans as the type system
Brand architecture and naming conventions
Voice attributes (plain, specific, honest, confident)
Tim Cahill usage rules
Risk and regulatory disclosure language (per region's regulator)

Regional latitude (use it)

Headline copy & cultural references — translate, don't transliterate
Photography casting and locations
Social-content cadence, format mix, platform priority
Promo mechanics within each region's regulator-approved scope
YouTube & short-video creative direction
Influencer and creator collaborations
Local partnerships, sponsorships and event tie-ins

Approval pathways

Asset type	Owner	Approval	Turnaround
Logo / lockup variations	Group Brand	Brand & Design lead	1 business day
Color / type variations	Group Brand	Not approved (use existing)	—
Regional headline copy	Regional marketing	Self-approve within voice rules	—
Brand-ambassador content	Group Brand + Legal	Both required	3 business days
Promotional creative (bonus, contest)	Regional + Compliance	Local regulator first, then group	5 business days
Major campaign / OOH / TVC	Regional + Group Brand	Both required	2 weeks

If in doubt, ask first. A 24-hour approval cycle costs nothing. A take-down because a regulator was unhappy costs the brand. Default to "show it before you ship it."

ACYLogix · Brand Guidelines · 2026 27 · Regional Flexibility

28 · ACY Securities31

28 · Sub-brand · ACY Securities

The retail face of the group.

ACY Securities is what most clients see first. Everything in this book applies. The notes below are the small differences that matter when you're working specifically on Securities surfaces.

Marks & lockups

Wordmark is used standalone or paired with the 15 Years mark for 2026 campaigns. Never co-locked with another sub-brand.

Voice tilt

Compared to ACYLogix (B2B, technical) and ACY Partners (channel, formal), Securities sits closest to the trader. More direct and conversational — same rules: plain, specific, honest, confident.

Surfaces it owns

acyasia-zh.com (group front-facing site)
iOS & Android trading apps
Paid acquisition (Meta, Google, YouTube)
Tim Cahill education campaigns
Trading bonus and promo creatives (per region)

Existing Securities asset · approved

Tim Cahill campaign banner — current production. Tagline + signature + 15 Years mark — three balanced elements.

Localized Japanese variant. Same composition, native typesetting, same brand recall — regional flexibility in action.

ACYLogix · Brand Guidelines · 2026 28 · ACY Securities

29 · ACY Live32

29 · Sub-brand · ACY Live

When the brand goes off-screen.

ACY Live is how the group shows up at concerts, sponsorships, sports activations and large-scale community events. The audience is wider than traders — so the voice loosens up, but the visual rules stay tight.

Marks & lockups

ACY Live wordmark stands alone. For events that include another ACY brand (e.g. a Securities-sponsored concert), Securities credit goes in copy, not in lockup.

When to use it

Concert & festival sponsorships
Sports activations and brand-day events
Community / charity initiatives
Large-scale partner experiential marketing

Voice tilt

Compared to ACY Securities (direct, factual) Live is warmer, more conversational, occasion-led. Headlines lean on the moment ("Tonight, in São Paulo") and build community through shared experience. Risk and regulatory copy still applies wherever a financial product is referenced.

Off-limits

Trading promo & bonus mechanics — those route to Securities
Tim Cahill content unrelated to event activations (route via Brand)
Co-locking with sponsor / venue logos without Brand & Legal sign-off
Partner-supplied artwork that breaks the ACY Live mark rules

Surface examples

Stage backdrop

Tonight, we
play together.

São Paulo · 26 April 2026

Ticketing landing

ACY Live presents: Asian Tour 2026.

Get tickets →

Reel · Recap

"Three nights, two cities, one community."

acylive.com

Asset path. All ACY Live marks live in /Source/ACY_Group_Logos/ACY_Live.svg. New activations require sign-off from Brand & Regional Marketing before assets are produced.

ACYLogix · Brand Guidelines · 2026 29 · ACY Live

29 · Brand Custodians32

29 · Brand Custodians

The book is alive. We maintain it.

Brand isn't a one-time exercise. The team below owns this guideline, reviews it quarterly, and is the place to escalate questions, gaps and proposed updates.

Group Brand & Design

Brand system, identity, design tokens

Owns: logo, colour, typography, brand book itself.

Contact: acy-brands@acy.com

Regional Marketing

Local activation, content, social

Owns: campaign creative, local copy, regional events.

Contacts: APAC · LATAM · MENA · EU teams

Legal & Compliance

Disclosures, claims, ambassador clearance

Owns: regulator-facing language, risk warnings.

Contact: compliance@acyasia.com

Update cadence

Cadence	What we review	Output
Quarterly	New asset additions, regional submissions, corrections	Minor version bump (v1.x)
Annually	Voice, photography direction, sub-brand alignment	Major version (v2.0+) when needed
Ad-hoc	Brand crisis, regulatory change, M&A activity	Hot-patch + comms to all regions

Suggesting an update. Open a thread in #brand-feedback on Slack, or email acy-brands@acy.com. Include the page reference and what you'd change. We respond within 5 business days.

ACYLogix · Brand Guidelines · 2026 29 · Brand Custodians

Colophon
End of book

Now build it.

If something's missing — and something always is — write to us. The next version of this book will be better because of it.

Feedback

acy-brands@acy.com

Set in

Noto Sans · Noto Serif Display

Version

1.0 · May 2026